With the exhibition business running through her veins, Anita has 25 years experience under her belt. In her last role as General Manager of DSA exhibition she was responsible for the planning, organising, controlling and implementation of DSA exhibitions, conferences & events. Her main expertise is in marketing communications in which she manages the whole advertising, promotion and PR plan for exhibitions as well as executing the VIP Delegation Programme.
Commonly known as AP, his first taste of exhibitions 22 years ago was as the supervisor of the sales & events team at MINES Convention Centre. From a venue manager, AP made an effortless transition when he took on the role as Exhibitions Organiser. His skills set not only covers the operations management, but he also heads the team for international & local sales and sponsorship which is the primary revenue generator for all exhibitions and events.
Chief Executive Officer
Meor’s working experience spans 30 years in engineering and infrastructure management including the APAC exhibition venue. He is well versed in the implementation and control of operational procedures, systems and management performance. Under his care, he has managed a team of event personnel, electricians, and maintenance staff. Meor spent some years heading up the set up of international campuses in Botswana, Lesotho and Swaziland.
Head of Sales
A Masters Degree holder in Integrated Marketing Communications from Universiti Sains Malaysia, Kimi has 5 years of experience in sales and marketing for exhibitions covering projects in the defence and electrical industries. In his role, he’s not only engaged with exhibitors for sales activities, he also have had experience in operations management.
Head of Marketing
Believing that this career path chose her, Hani fell in love with the exhibition industry right after her graduation in 2012. Her role in each project ranges from conceptualising the show theme, executing marketing plans, writing content and materials for e-blasts, marketing collaterals, websites and social media pages. Hani holds a Bachelor of Communication Degree from Universiti Sains Malaysia, Penang.
Assistant Manager, Business Development
Started out as an intern with the task of assisting the VIP Delegation Programme for DSA, Hadhri continued on to work for the company and in just 2 years managed the VIP Programme himself. At ease with deadlines, late hours and meticulous tasks, he has never cracked under pressure. Cool demeanor, cheerful character and commitment to deliver successful results are his charms. He holds a Bachelor’s Degree in Event Management and 4 years experience in the field.
Assistant Manager, Marketing
This history buff is a calligrapher and has a passion for the art of beautiful writing. She enjoys working in fast-paced environments and fell in love with the exhibition world when she started as a VIP Ambassador for DSA at just 17 years old. She has completed projects from various industries such as Oil & Gas, Food & Hotel, Jewellery, and Defence. Organising exhibitions and events is the most satisfying jobs for her as it gives her the opportunity to meet new people every day.
Senior Sales Executive
Network engineer by qualification, Syarifuddien instead follows his passion in organising exhibitions. He is equipped with almost 5 years in both sales and marketing aspect of the business. Highly motivated and energetic, he is always taking on challenges with determination. Syah as he is known by his colleagues is a fitness enthusiast and a Japanese food lover. He has a special place in his heart for salmon sashimi.
Marketing Communications Executive
The eager learner, we call him Zass – and he works as swift as his nickname. A rookie in the exhibition industry, he started off as a temp staff and now have been upgraded as our intel agent. He is responsible for the market intelligence research and data collection. An avid gamer, Dzafiq’s digital adventure will now continue in his career.
This confident, energetic, and bubbly person started her career in the event industry at just 22 years old when she became a Hall Manager for DSA, OGA and FHM. She was initially in the Finance and Accounting line for 3 years but decided that the Exhibition industry was for her after her experience as an event crew in multiple projects. She has a love for fashion designing, horror films and idolizes Kimora Lee Simmons for her passion for her work and like her idol, aspires to live her life in the fab lane.